The Bismarck Antique Mall has been a staple sight to see for years now, located on 200 W Main Ave.
Ann Farrell, who owns the antique store, opened the location in 2017.
“I’ve owned a store for approximately 15 years, but been in this location for seven,” Farrell said.
Having some expertise is important when choosing what niche a business will be. She thought of her interests and decided that an antique shop would suit her, her knowledge, and the building best.
“An antique, technically, is anything 100 years or older. Newer items, vintage, can be equally valuable,“ Farrell said. “I enjoy antiques. They’re something I know a little about and it is fun to research things I don’t know about.”
When she opened the shop she reflected on her beliefs and what she thought would be beneficial for the local community. Antiques were something Farrell frequented that she thought needed to be preserved.
“I enjoy antique shops and try to emulate the best features of my favorites,” Farrell said. “My goal was to preserve items that would otherwise be lost. I don’t like waste, I value quality design, workmanship, and history.”
The store has been growing and the number of sellers in the building just keeps getting bigger. Each seller occupies and rents their own space. This allows for more variation in the types of items on display, and means there’s more people to help behind the desk.
“The store is made up of 30 independent dealers who share in the labor, the connections, and the fun,” Farrell said. “Many of the dealers travel which gives us a wide variety. Many locals are downsizing and we all go to auction sales.”
Together, the antique shop has grown and seen its fair share of different sellers and those who are interested in antiques. The antique shop is a safe space for artistry and passions.
“Yes it has been successful in that it provides space for other antique and collectible dealers,” Farrell said. “It’s rewarding in the relationships that you build with people who share the same philosophy.
Antiques have an ability to have a special clasp on people’s hearts and childhoods.
“The beauty of antiques is the sentiment that they invoke,” Farrell said.
It is important to make the experience of shopping in an antique store pleasant. Most customers are frequently looking for an item of nostalgia and making that purchase enjoyable is what’s important.
“There is nothing in an antique store that is a need. It is a want. So shopping at an antique store needs to be a pleasant experience: peaceful, welcoming, and serene,” Farrel said.
Although antiques are mainly associated with an older generation, times are changing. Young people have begun frequenting thrift shops, garage sales, second hand stores, and other more affordable options.
“We are lucky to be seeing a younger crowd. College students and young adults furnishing their first apartments or home. We also have enthusiasts of all ages filling out their collections,” Ann said.
With a rise in younger shoppers, and the frequent nostalgia regulars, there have been trends in what sells and what isn’t nowadays. There might be a reason for the recent trends.
“After covid, people put more value on their home life. Items that are useful and soothing in their home life are desirable. Cookware, dishes, handmade blankets and pillows, hardcover books, classic literature, and music have been a trend. Currently, vinyl records, home entertainment items, beer signs, and a new interest in mid century modern glassware has been sought after. Also, things for hobbies including sewing equipment and tools,” Farrell said.
There is always something you can find when looking for decor or something handy that’s at a more affordable price. Participating in local events has been a way to grow the viewers for antiques and vintage items. By having people know what the store is and where it is, they will be more motivated to come back.
“Yes we participate in downtown events, including the wine and beer walks and the cocoa crawl which are held in the store. All of the dealers are in varying car toy shows and flea markets as well,” Ann said.
Being able to find like minded individuals who share a passion for collector items and nostalgic treasure creates a welcoming store, allowing for the growth of a special community.
“I’m motivated by the friendships and contacts I’ve made throughout the store. Along with the occasional snack,” Farrell said. “We are very happy with our business and location in downtown Bismarck in the historic Anderson building, originally an International Harvester. We have an active building with other businesses that work well together as a team.”